Infusing emotion, quality & sensory experience into the workplace
Hot Black partnered with Asahi Beverages to redefine their workplace strategy, creating an environment that reflects their position as a leading global beverage organisation.
Designed with safety, sustainability and operational performance at its core, the workplace brings together a diverse range of specialised functions, from media and marketing teams through to a fully operational beverage testing laboratory.
The environment balances flexibility with functional clarity, supporting a variety of workstyles while placing wellbeing, connection and experience at the forefront. At the same time, the design celebrates Asahi’s extensive beverage portfolio and iconic family of brands under one roof.
The result is a workplace that expresses Asahi’s unique identity through a series of immersive and highly curated experiences, creating opportunities for connection, pride and everyday celebration.
Grounded in Melbourne’s culture and character, the design takes a locally responsive approach, shaping a collection of distinct yet interconnected moments throughout the workplace. Social and collaborative zones, ‘brewed for connection’, encourage interaction and informal exchange, while more refined executive and boardroom environments, ‘legacy distilled’, anchor the workplace with a sense of heritage and permanence.
Conceived as a vertical narrative, the workplace unfolds as an immersive expression of the Asahi brand. Each level reveals a different layer of the organisation’s story, with the overall experience carefully choreographed to feel cohesive, sensory and unmistakably Asahi.
Hot Black acknowledges the traditional owners, the Wurundjeri Woi-wurrung and Bunurong/Boon Wurrung peoples of the Kulin Nation, on whose land we meet, share and work.