AN ENERGISED, VIBRANT HQ THAT DOESN’T TAKE ITSELF TOO SERIOUSLY
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Sportsbet
AN ENERGISED, VIBRANT HQ THAT DOESN’T TAKE ITSELF TOO SERIOUSLY
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Supporting the hybrid way of work, inspiration was taken from a ‘home-away-from-home’ concept, using a neutral colour palette with pops of colour to create a more residential and calming environment whilst still retaining an element of fun and playfulness.
Through detailed workplace strategy reports, Hot Black’s role was to re-energise the space, moving to a semi-agile neighbourhood methodology which allowed for increased numbers of staff after a recent merge with BetEasy.
Retaining as much of the built environment as possible was integral for both the overall budget constraints as well as a sustainability approach to the design to minimise waste. By incorporating carefully curated environmental graphics and wayfinding, a visual language was developed to enhance the design and connect the multiple levels. Drawing on the well-known forms of sporting – the ball, the field lines, the jersey fabric – the concept was thematic but executed with a mature hand.
The integration of wellbeing was entwined throughout the entire project. Aside from the use of natural elements, such as materiality and planting, consideration was also applied spatially and culturally.
Hot Black made a conscious effort to open up the hub spaces with a more exposed floorplate, enhancing the access to natural light and maximising the views to the outside. Having been previously closed off, the reception was now part of the activated floorplan and provided transparency to the main “podium” level.
Hot Black acknowledges the traditional owners, the Wurundjeri and Boon Wurrung people of the Kulin Nation, on whose land we meet, share and work.