Bon Emil

Big fashion values in a local boutique store
Who?

Bon Emil

Where?

South Melbourne, VIC

When?

2017

How Big?

90sqm

Hot Black acknowledges the traditional owners, the Wurundjeri and Boon Wurrung people of the Kulin Nation, on whose land we meet, share and work.
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With a love of fashion, Bon Emil landed in South Melbourne to make global trends obtainable and celebrate international groups that inspired.

Coventry Street, South Melbourne has always known for its boutique offering to the retail scene. Bon Emil represents labels from the most fashionable capitals across the globe.

Addressing the need to offer an envelope that celebrated the varying styles and the seasonal changes of fashion, the approach was to create a retail environment that was reminiscent of the of a European summer, natural tones, textural refences of the weave of fashion lines embraced by deep hues of coastal hues.

Hot Black acknowledges the traditional owners, the Wurundjeri and Boon Wurrung people of the Kulin Nation, on whose land we meet, share and work.
Big fashion values in a local boutique store

With a brief to create a space with coastal hues and an inviting boutique experience, the use of bespoke Rattan Display units in combination with sea blues, lined timber panels and unfinished cement details were key elements to compliment the international brands in store.